Fashion Centre at Pentagon City Recruits Arlington Blogger

The Fashion Centre at Pentagon City announced Monday that it has recruited Arlington blogger Alison Coglianese, creator of Chain Strap Purse, to be a "Simon Style Setter."

Coglianese will provide "a local opinion on all things fashion and beauty" for the mall, which is owned by Simon Property Group.

She is one of 40 bloggers chosen from a pool of more than 700 applicants to be a part of the group's nationwide rollout. The mall posted sample blogs on its Facebook page and asked fans to vote as part of the selection process, according to a news release.

”Our approach with the Style Setter program is to hyper-localize fashion content to make it most relevant to shoppers at The Fashion Centre at Pentagon City. We look at ourselves as having a unique opportunity to be content curators,” said Jacque Ellis, vice president of corporate special events, in a statement.

Coglianese will post about trends, shopping tips, style guidance and "up-to-the minute items" available at the Fashion Centre.

"Alison’s blog, Chain Strap Purse, features a chic and classic style with tips for finding pieces that will not only make readers look like fashionistas, but also keep their wardrobes timeless without breaking the bank," the news release states.