ULTA Beauty plans to open a store and salon in Bailey's Crossroads later this month with a grand opening set for April 11, according to its Facebook page.
The store will be located at Crossroads Center, in the same shopping center as Safeway, Bed, Bath & Beyond and AC Moore.
It will be the first ULTA store inside the Beltway in Northern Virginia. The company has other locations in the region in Springfield, Fairfax, Sterling, Manassas and Woodbridge.
Based in Illinois, the company sells cosmetics, skincare products, fragrances, hair-care products and more. The store has a discount card, which customers use to accrue reward points when they make purchases.
Grand openings by the company have featured gift card giveaways to the first 100 customers.