'Where Minds Meet' — Ballston BID Kicks Off New Marketing Campaign
Business Improvement District, too, will announce new LaunchPad program for area entrepreneurs.
The Ballston Business Improvement District, or BID, tonight will kick off a major new marketing campaign that highlights the hub of innovation in that community — plus a new program designed to help entrepreneurs take advantage of that talent. The invitation-only event in the former Chevy's Fresh Mex space at Ballston Common Mall serves multiple functions. It will highlight Ballston as a place "where minds meet," a core focus of the new branding campaign. It will introduce Ballston LaunchPad, a new program for startups that has the support of Ted Leonsis, the owner of the Washington Capitals and a nationally renowned entrepreneur. The LaunchPad program itself will announce a new challenge designed to find the next big idea in Ballston. And…
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