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Where Minds Meet

Wednesday, January 16, 2013

Ballston in 2013: More WiFi, More Parks and Augmented Reality

Ballston Business Improvement District undertakes agressive 'placemaking' campaign.

Coming soon to Ballston: More WiFi hotspots, more public gathering spaces, several beautification efforts and a virtual showcase of area innovators. It's all part of an aggressive placemaking push by the Ballston Business Improvement District, or BID — separate but complimentary to a new "where minds meet" marketing campaign and LaunchPad challenge for area entrepreneurs that kicked off last week. "Now, we're rolling," said Tina Leone, chief executive of the BID, later adding "How do we connect our parks? How do we make the public experience more pleasurable in Ballston?" The BID has several ideas. First on the table is increasing the number of WiFi hotspots in the roughly five-block radius around the Ballston Metro. The BID also wants to …

Thursday, January 10, 2013

'Where Minds Meet' — Ballston BID Kicks Off New Marketing Campaign

Business Improvement District, too, will announce new LaunchPad program for area entrepreneurs.

The Ballston Business Improvement District, or BID, tonight will kick off a major new marketing campaign that highlights the hub of innovation in that community — plus a new program designed to help entrepreneurs take advantage of that talent. The invitation-only event in the former Chevy's Fresh Mex space at Ballston Common Mall serves multiple functions. It will highlight Ballston as a place "where minds meet," a core focus of the new branding campaign. It will introduce Ballston LaunchPad, a new program for startups that has the support of Ted Leonsis, the owner of the Washington Capitals and a nationally renowned entrepreneur. The LaunchPad program itself will announce a new challenge designed to find the next big idea in Ballston. And…

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